Wild ideas, directed.
A 30-second cinematic ad is $600. A 60-second brand film is $930. One image people can't forget, in your hands in six business days.
Storyboard approved today → your film in six business days · one revision round
National Hotel.
Timeless Since 1939.
Fortex Moving.
A move handled like a heist — clean in, clean out.
OVERHEAD.
A disc of light over a glass house, and a room deciding who it came for.
ANYWHERE.
Real places people swear are renders — reported by a cat in a suit.
The reel, in your hands.
Two films commissioned by clients, and two the studio directs for itself. Tap a poster to watch it — every runtime below is the real one.
If it doesn't add meaning, it gets cut.
The kill rule, applied to every frame: remove the unexpected element — did the film get worse? No? Then it was never earning attention. Everything on screen works for your brand, or it goes.
Three rules that stop the scroll.
Contrast. Symbol. Consequence. Tap a rule.
Every shot moves the story.
Six directed shots, each with a job — thirty seconds or sixty. No filler, no stock footage, no empty beauty shots — nothing that doesn't earn its place in your cut. Tap a shot.
Two to stop them. Nine to own it.
The image stops them at two seconds. The story holds them through nine. Miss either and the audience is gone — that's the game on a vertical screen, and it's measurable.
Every frame earns its memory.
Sound enters before the edit.
Music, atmosphere and silence are developed as part of the direction — not added after the film is finished. A track by real artists, chosen while the concept is still forming, often pulling against the picture so the tension is what you feel.
“Anyone can generate a strange image now. The work is knowing which strangeness earns its place — and having the taste to kill the rest.”
— Will Scardova, directorGenerative imagery. Human direction, edit and finish.
Does it create contrast? Does the symbol mean something? Does anything change because of it?
The argument above, put on film: one diner, July 1969, the morning after the Moon — and a director who makes the machine behave. The studio, directed the way your brand will be.
One director, six days.
One director means a fixed number of films a month. The rate below is what those slots cost this month. Nothing else moves: the same direction, the same six directed shots, the same six business days.
Approve the storyboard today → your film in six business days
The rate holds for every film booked this month, whenever it is delivered.
What you are paying for: fifteen years of art direction deciding what stays on screen. The machine makes options plentiful; the direction is what makes one of them worth running as your brand.
- Storyboard approval
- Wrong shots redone
- Paid-ad rights
- Your real logo
- Six directed shots
- 9:16 master
- Free site read
What the commission includes+
Product launches, Instagram ads, and the hero moment on your website.
The brand story — a premium repositioning, or the centrepiece of your about page.
More than one film under a single direction. Scope and rate are set per project — start with a brief.
Nothing is generated until you have approved the script and storyboard; a shot that misses them is redone at our cost, inside the fixed price. The deposit is half and stays with the studio once work starts. Your film is yours to run as paid advertising; extended broadcast/TV licensing and extra cut-downs are priced separately. The craft is the same for every format — only the runtime and the scope move.
Five steps. One image people can't forget.
- 01 DirectionOne concept and a visual thesis — the wild idea, and the reason it means something for your brand.
- 02 ApprovalScript and storyboard locked before anything is generated. Nothing gets made until you approve the direction. This is where you steer it.
- 03 ProductionSix directed shots, generated and finished under a human art director — designed around what holds up on screen.
- 04 The cutEdit, sound, grade, captions. Your real logo composited in post, so it's always exactly your logo.
- 05 DeliveryYour master plus a platform-ready file — delivered within the agreed window after you approve the edit.
Will it look like AI?+
It will look like a film, because the generated layer is where the work starts, not where it ends. Every shot is scripted and storyboarded first, then generated, then recomposed, regraded and cut by hand, with sound designed against the picture. What the tools buy you is a location you could never afford and a camera move nobody could rig — what the direction buys you is a cut where every frame earns its place. The four films on this page are the whole argument: watch one with the sound on before you decide.
Why is a cinematic ad $600?+
The film doesn't get smaller. This is one director working with generative tools instead of a crew, a location and a shoot day, so the images cost a fraction of what a production used to. The rate is set month by month; this month it is $600. Same six directed shots, same finish, same commercial rights, same six business days. The list rate is $1,500.
Will it actually look like my product and keep my logo?+
Your logo is real, not AI-guessed — we composite your actual file in the edit, so it's always exact. Where the product has to be exact, we art-direct around your real shots — so what viewers see is genuinely you.
Do I own it? Can I run it as a paid ad?+
Yes. We assign you the rights to everything we deliver, and it's yours to use commercially, including as paid advertising. One honest note: the raw generated layer on its own isn't something anyone can copyright — but the finished, human-crafted film we hand you is, and it's yours.
What if a shot comes out wrong?+
That's a normal part of how this works, not a problem. If any shot doesn't meet the storyboard you approved, we re-generate or re-approach it at our cost — that's part of the fixed price, never an extra.
Do I have to disclose that it's AI?+
Often the platform adds an "AI info" label automatically. If you're running on Meta or TikTok, or to audiences in the EU, there may be a disclosure step — we'll tell you what applies and hand you compliant files. You control your own ad account, so the disclosure is yours to make; we make it simple.
What do I need to provide, and when does the clock start?+
Your logo (vector), any product shots, your brand colours and references. Your delivery window begins once we have everything and you've approved the storyboard — so the timeline is never waiting on a missing file.
Is this going to get me in legal trouble?+
We don't generate copyrighted characters, real people's likenesses, or knock-offs of other brands. Every film is built from your assets and original direction.
Talk to the director.
No ticket queue. Message Will directly — or send a written brief — and get a straight answer.
Next film.
Every new film is announced on @afterama.studio and screens here, in the reel. Each one holds the top until the next take rolls.
Follow for the next film ↗Here for a film of your own? See the rates →
The film gets them there.
Your site has to finish the job.
A film can't rescue a slow, unclear website. We rebuild the structure, performance and customer journey — then direct the visual experience with the same care as the film.
Start with a free site read. No email. About a minute.
Read my sitePerformance, accessibility, search foundations and customer flow — explained plainly.