AI production & disclosure.

Generative imagery. Human direction, edit and finish. Afterama is open about how the films are made — here's the whole of it.

What the machine does, and what it doesn't

The imagery in an Afterama film is generated. Everything around it is not: the concept and visual thesis, the script and storyboard you approve, the selection and direction of the six shots, the edit, the sound, the grade, the captions, and your real logo composited in post. A machine can generate; it can't decide. Every film is signed by one person.

What that means for authenticity

• Your logo is your actual file — never AI-guessed.
• Where the product matters, we art-direct around your real shots.
• We don't generate copyrighted characters, real people's likenesses without consent, or imitations of other brands.

Disclosure when you run the film

Platforms increasingly label AI-assisted media. In practice:

• Some platforms add an "AI info" label automatically.
• If you're advertising on Meta or TikTok, or to audiences in the EU, there may be a disclosure step in your ad tools.
• You control your own ad account, so the disclosure is yours to make — we tell you what applies to your placement and hand you compliant files, so it's simple.

Copyright, plainly

The raw generated layer of any AI production is generally not copyrightable on its own. The finished, human-crafted film we deliver is — and on full payment it's assigned to you. The details live on the usage & licensing page.